OUR CONSCIOUS ETHOS
At home, in Iceland, beauty and sustainability go hand in hand. Inspired by the ‘Land of Fire and Ice’, we create beautiful, timeless fashion with the least environmental impact. By seeing beauty through nature, we remember to respect it and to value it. From innovative materials to zero waste manufacturing practices, we introduce a new and different way of creating fashion. For the love of our land, its wildlife and its people, Katla is committed to being part of the solution to reduce the impact of fashion on the environment.
OUR CONSCIOUS PRACTICES
The way we make our clothes says everything about who we are. We design with meaning. We select fabrics with thought. We innovate with intention. We partner with purpose…
MEANINGFUL DESIGN
It’s no secret that fashion has a waste problem. That’s why, we design with meaning in a way that is as beneficial to you as it is to our planet. Starting with timeless clothing styles, we create high-quality, lasting garments made for conscious women to wear often and to keep always. Next, we embrace a zero-waste philosophy and operate with a mix of small production runs, and made-to-order manufacturing to ensure we only create clothes that will be used and cherished by our customers. The result is inventory that never goes to waste and personal purchases that stay out of our landfills for a happier environment.
PURPOSEFUL PARTNERS
Behind the clothes we make are a group of friends who share our purpose and who turn our fashion vision into a reality. We manufacture all of our garments in the USA in partnership with BMC Fashion in Phoenix and Polytime in LA. We work with top fabric mills in the US and Internationally. Our partners are recognized for their know-how, their approach to sustainability and their respect for high ethical working standards. We make it our responsibility to collaborate with thoughtful people who care about the safe and fair working environment of their teams, as well as their impact on the planet. Katla and our partners adhere to the Clean Clothes Campaign Code of Labor Practices.
Our Manufacturing Partners
All Katla items are manufactured in the United States. Our main manufacturing partner is BMC Fashion in Phoenix, Arizona.
BMC Fashion is one of the world’s most sophisticated manufacturers of on-demand fashion. BMC is an integrated on-demand apparel platform based in Phoenix, Arizona. We are proud to partner with them as a leader in scaling on-demand manufacturing and creating a new sustainable industry standard.
Katla additionally does small production runs with Polytime in Los Angeles.
Polytime Inc is run by Founder and CEO Ali Barone and operates in Los Angeles. The company specializes in small runs of high-quality fashion products. This allows Katla to hold minimal inventory of their products. Polytime is focused on providing high quality development and manufacturing in America. Polytime pays a living wage to all its workers and provides training opportunities so its workers can grow within the company.
The company is fully licensed (License #GA-153261-1) and complies with the very strict contractor and manufacturing laws for Los Angeles despite the high incremental costs of doing so. Polytime’s pricing is labor-based. This means the garment’s price is based on the time it takes to make it. Quality can not be rushed. Prices do not fluctuate with larger quantities because the same skill and time go into 1 as does 500 items.
Our Fabric Suppliers
To create beautiful, timeless fashion with the least environmental impact, we thoughtfully-source fabrics and materials that respect the environment and are animal cruelty-free. To get there, we work with leading sustainable fabric suppliers from around the world and we set our standards high - as should you. When considering materials through the lens of sustainability, we are able to find innovative solutions that are natural, biodegradable and made from renewable sources. Starting with the materials we choose, we weave sustainability into our business.
Seaweed blends
PYRATEX is located in Spain and was created in 2014 with the mission to replace synthetic textiles with natural and more responsible options. Their sustainable fabrics are engineered to retain the fiber's natural properties, bringing functional qualities to the final garments. Pyratex’s seaweed fiber is carbon neutral, produced in a closed loop, with no chemicals released as waste, exclusively from sustainable raw materials, using methods that save both energy and resources. Pyratex is GOTS, OCS, GRS and BCorp certified and works with a number of certifications at the factory level including OEKO TEX, Bluesign, FCS or PEFC. Pyratex develops impact passports for each of its textiles.
Organic Cotton
Getzner Textil is located in Bludenz, Austria. Getzner acknowledges that the textile industry consumes a considerable amount of natural resources. In an effort to protect people, the environment, and natural resources, Getzner uses state-of-the-art technologies, and regularly implements appropriate measures, to ensure preservation of energy and water, and reduction of waste. Getzner’s certifications include bluesign and Oecotex.
Eagle Fabrics is based in California in the US and offers a comprehensive range of fabric for the sportswear, junior, contemporary, children’s, loungewear, dance, yoga, maternity, active wear, eco-friendly, and outdoor markets featuring performance fabrics such as Dri-release and body conscious fabrics such as TENCEL™ Modal by Lenzing.
Egedeniz Tekstil A.S. is a textile company based in Izmir, Turkey that produces textiles made from sustainable fibers, mainly organic cotton which is locally grown. Egedeniz Textile has been at the forefront of organic farming, particularly in the cultivation of organic cotton, since the early 1900s. As the first certified organic company in Turkey, they have upheld their commitment to sustainable practices for over a century. Their organic cotton farms, primarily located in the beautiful region of Izmir, use environmentally conscious and socially responsible farming practices including prohibiting the use of synthetic pesticides, harmful chemicals, and genetically modified seeds. They have a number of certifications including GOTs, OEKD-TEX, GRS, Bluesign and V-label.
Vegan ‘Silk’ (plant based fabrics)
Infinity SRL is located in Rovereto, Italy. Quality, innovation, and creativity are the guiding values of Infinity’s line. Infinity pays great attention to each stage of the manufacturing process, from the choice of yarns to the production of unbleached fabrics, and from the fabric dyeing and finishing to the final quality control. Infinity is proud to be able to meet specific customization requirements, and to create unique, customized fabrics. Infinity is GOTS, ICEA and GRS certified.
Ipotesi srl is located in the Como district in Italy. Established in 2010 as a textile converter it is integrated in a large industrial group to guarantee textile processes at a low environmental impact. The group is fully committed to sustainability and certified. The group adopts the Chemical Management 4sustainability® Protocol for the implementation of the ZDHC. Ipotesi is GOTs, GRS, OEKOTEK AND FSC certified.
KATLA TEAM, VALUES, CODE OF CONDUCT
Our Team
Katla is a majority female owned business. A majority of the members of our Board of Directors are women as well as a majority of our C-suite members
Our Mission
To nurture our planet and establish a new business model for giving back more than we take out.
Our Values
With our partners, our planet and our customers at our core, we live these values:
- Leading by example and setting a paradigm shift for sustainability in the fashion industry.
- Acting with courage, challenging the status quo and finding innovative ways to promote regeneration.
- Working with transparency, dignity and respect.
- Delivering the best in all we do, holding ourselves accountable for results.
- Respecting people, animals and the environment in every step of our production process.
- Creating a culture of warmth and belonging where everyone is welcome.
Who is responsible for our Code?
All KATLA employees, including freelancers and employees of our partners
Members of our Board of Directors when they act in their capacity as directors
Our Model Code encompasses the core labour standards of the International Labour Organisation (ILO) and additional criteria. These include:
- Freedom of association
- The right to organise
- The right to collective bargaining
- A living wage
- Maximum limit on hours of work
- Healthy and safe working conditions
- Security of employment
- No discrimination
- No forced labour
- No child labour
For further information, see the Katla Supplier Ethical Code of Conduct
TRANSPARENCY/ TRACEABILITY
Traceability is an essential part of KATLA’s DNA. We include a unique tracking number for each of our products. Customers can input this number on our website to learn about their garment’s origin story including information about the manufacturer and the fabrics with which their garment was made.
In addition to our unique tracking numbers, many KATLA items contain a QR code which has become a signature design element for the brand. By adding new content to our QR codes we believe we will further extend the life of each KATLA garment by reinvigorating excitement long after it has been purchased. Our QR codes are updated with new content.
In the coming months we will be implementing a new transparency technology in the form of unique digital product passports in collaboration with our technology partners, IVY.
CARBON EMISSIONS
At Katla we believe that one of the most effective ways to reduce carbon emissions in the fashion industry is to significantly reduce the amount of wasteful overproduction. This is why on-demand and small batch manufacturing is at the heart of our practices. Our goal is to only make the items that customers actually buy, whereas the industry on average overproduces by 30-40% each season.
We also believe that the use of seaweed in our fibers is an important way to reduce our overall carbon footprint. Seaweed is approximately 20 times more effective at carbon sequestration than land trees and therefore an important tool in tackling climate change.
KATLA has been working with students and professors at Karelia University in Finland and Hof University in Germany on LCA analysis to assess the footprint of our clothing and how it can be improved. This work is ongoing.
Our goal is to become carbon neutral by 2030.
WE’RE SERIOUS ABOUT CHANGE
Katla is built on the core values of respect for people, animals and the environment. When we started setting up the business we realized that we were in a fortunate position to not have to deal with legacy problems one at a time. Instead, we had a clean slate and could design and build the business right from day one.
And we don´t ask you to simply take our word for it. We have built a system that provides complete transparency into our full supply chain and those that are impacted throughout it.
Our commitment to people relates to the individuals that work for us and throughout our supply chain; to the people impacted by external factors related to our production and our customers
- We are committed to creating a diverse workplace where individuals feel free to express their opinions and individuality
- We will ensure that all workers involved in our supply chain are paid a living wage and work under safe conditions
- We will not use dyes or production methods that put communities at risk
- We are committed to an inclusive approach in our merchandise offering and the way we communicate our brand
We are committed to a kind approach to animals. This includes:
- No animal leather in our product selection
- No fur in our product selection
- No animal products that have been derived from animals that have been mistreated (e.g. no wool from sheep that have undergone mulesing)
We are committed to minimizing the impact our products have on the environment.
- Design – We design products based on input from our customers. We want to ensure that the product we are designing and manufacturing is actually what our customers will love. Our timeless and high quality take on fashion will allow our customers to keep the items they buy from us and wear them again and again
- Fabric selection – We carefully select the fabrics we use to minimize environmental impact. We focus on natural and organic fabrics and in the case of synthetics (which are for example important to achieve the most flattering fit of your yoga pants) we ensure that they are recycled
- Production – We do small production runs to ensure that we hold minimal levels of inventory. We want to make sure that we are only producing what will actually be sold and used by our customers. Our partnership with cutting edge manufacturing partners that are able to make our garments in 24-72 hours allows us to maintain a large part of our business as a made-to-order business.
- Garment treatment - In the case of synthetics, our garments come with a bag that you should place them in while washing them. This will help eliminate the amount of microfibers going into the water. Additionally, we avoid fabrics that require dry cleaning.
- Recycling – We want to do our part to ensure that our garments do not end up in landfill after customers stop using them. We encourage you to send back your items after you stop using them. Contact us and we will provide you with a return shipping label and each time you return an item we will provide you with a credit towards your next purchase on the site. Returned items will be sent to the original fabric mills for recycling wherever possible or alternate methods for recycling or reuse deployed.