At home, in Iceland, sustainability is a way of life. Our country is backed by an ethos of conservation and respect for the natural world that champions real environmental progress. Meanwhile, despite all of the buzz around sustainability in the fashion industry, I was familiar with few brands that were holistically trying to reduce the impact of fashion on the environment and I knew new systems needed to be created for long term change.

Inspired by Iceland’s commitment to sustainability and my years of experience in the industry, I set out to be that change. Enter, Katla. Launched in 2020, I founded Katla with the goal to develop a blueprint for a new and different way of creating fashion – one that minimizes our impact on the environment, while offering beautiful timeless essentials that women want to wear again and again. Today, we make fashion that offers comfort and Nordic inspiration with sustainable appeal.

Our Icelandic roots is where we draw our design inspiration, as well as materials (hello, seaweed) from the country. With a commitment to sustainably sourced materials, we protect people, animals and the environment in the process of making our fashion. To further minimize our impact on the environment our items are created made-to-order or in small production runs to ensure our clothes never go to waste. And we do it all with the lifestyles of conscious women in mind.

With every stitch, we create for your future and take important steps towards industry progress and change. As we continue to grow, it’s Katla’s promise to continue to see beauty through nature. Katla is a fashion brand, but above all it’s a vessel for change.